Promoting and tracking the use of hospital library web services by outside entities

Med Ref Serv Q. 2010 Apr;29(2):175-82. doi: 10.1080/02763861003723390.

Abstract

This column describes a process that can be used to market a hospital library Web service for use by external entities and monitor its use by the worldwide audience (e.g., medical, academic and public libraries, offices of research administration). Included are concrete suggestions to help hospital librarians in their efforts to encourage adoption of their Web service by other institutions.

MeSH terms

  • Internet*
  • Libraries, Hospital*
  • Library Services*
  • Marketing / methods*
  • United States